Strategic Internal Communications has ended
Wednesday, July 15 • 10:15am - 12:15pm
Workshop B: How To Build Unique Strategic Communication Campaigns That Drive Participation: An Audience-Centric Approach To Engagement
Roberts Golden Consulting, Inc.

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As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences.

Using an audience-centric approach which employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams, you will leave with tools to help you:

  • Apply the basics of the audience-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
  • Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

Sara Roberts, President & CEO, Roberts Golden Consulting, Inc. 

avatar for Sara Roberts

Sara Roberts

President / CEO, Roberts Golden Consulting Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the workplace of the future and emerging technologies. She and her team have lead large-scale change, employee engagement, and culture transformation efforts for nearly a quarter of the Fortune 100... Read More →

Wednesday July 15, 2015 10:15am - 12:15pm PDT
Kennedy Room

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