As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences.
Using an audience-centric approach which employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams, you will leave with tools to help you:
- Apply the basics of the audience-centric communication planning methodology
- Integrate thinking models from change management, learning, and communications design
- Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
- Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
- Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives
Sara Roberts, President & CEO, Roberts Golden Consulting, Inc.
