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Strategic Internal Communications has ended
Wednesday, July 15 • 7:45am - 10:15am
Workshop A: Amplify Success By Engaging Your Employees: How To Use Video Content To Communicate, Connect And Motivate
AboutFace Media

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Learn why video should be your go-to source, to communicate, connect with and motivate your employees–and what goes into creating effective, efficient and engaging videos.

In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches and useful tips to creating content that engages employees and keeps the door open to ongoing interaction,including how to:

  • Know the questions you should be asking before you create an ongoing online video content strategy
  • Explore best practices for developing compelling, audience-engaging content
  • Address expectations regarding engaging with and sharing video content and “viral views”
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Create a phased strategy for developing content, measuring success and achieving acceptance
  • Apply these approaches to your specific content needs

Denise McKee, COO, AboutFace Media


Speakers
avatar for Denise McKee

Denise McKee

Chief Operating Officer, AboutFace Media
Denise McKee is the Chief Operating Officer at AboutFace.  AboutFace creates brand storytelling initiatives for the web -- told through the prism of independent film's most acclaimed documentary filmmakers. As COO, Denise’s primary duty is to develop and direct the company’s... Read More →


Wednesday July 15, 2015 7:45am - 10:15am PDT
Kennedy Room

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