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Thursday, July 16 • 10:55am - 11:30am
Aligning Communication Efforts With Your Company’s Strategic Goals: Engaging Employees In A Global Values Refresh
Blue Coat Systems

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Meaningful core values provide the foundation for a healthy culture and successful organization. Learn why (and how) one Silicon Valley company enlisted its employees in a global values refresh effort—itself an exercise in strategic communication planning—to set it on the path to become a $1B company and great place to work.
Uncover the values that make your organization special and unify your communities, including how to:
  • Secure executive support and buy-in by aligning communication efforts with your company’s strategic priorities
  • Galvanize efforts across a highly distributed company 
  • Develop an ongoing dialogue so employees are engaged in the effort before, during and after launch
  • Make the most of all your communication channels to ensure internal (and external) audiences know what you’re up to

Adrienne Alesandro, M.A. & Director, Internal Communications & Employee Engagement, 
Blue Coat Systems


avatar for Adrienne Alesandro

Adrienne Alesandro

M.A. & Director, Internal Communication & Employee Engagement, Blue Coat Systems
Adrienne Alesandro is a student of leadership and passionate advocate for values-driven cultures. An award-winning strategic communicator with over 15 years of experience, she focuses on integrated employee communications, employee engagement and morale, leadership development, and... Read More →

Thursday July 16, 2015 10:55am - 11:30am PDT
Rooftop Ballroom

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