Meaningful core values provide the foundation for a healthy culture and successful organization. Learn why (and how) one Silicon Valley company enlisted its employees in a global values refresh effort—itself an exercise in strategic communication planning—to set it on the path to become a $1B company and great place to work.
Uncover the values that make your organization special and unify your communities, including how to:
- Secure executive support and buy-in by aligning communication efforts with your company’s strategic priorities
- Galvanize efforts across a highly distributed company
- Develop an ongoing dialogue so employees are engaged in the effort before, during and after launch
- Make the most of all your communication channels to ensure internal (and external) audiences know what you’re up to
Adrienne Alesandro, M.A. & Director, Internal Communications & Employee Engagement,
Blue Coat Systems
