Strategic Internal Communications

Your employees and volunteers are going to talk about your brand online. Are you equipping them with the resources they need?

American Heart Association | American Stroke Association knows the most passionate advocates for its brand are those closest to the brand. Learn how they’ve connected with their employees and volunteers to amplify the brand’s messages online.

This session will provide you with the tools to empower your teams to talk about your organization in a transparent and authentic way, including:

• Learning the ropes: Best practices for employees to talk about your brand online
• Engaging leaders in your organization: Help your leadership understand their role in social media – whether it’s talking to teams to leading the charge as thought leaders
• Creating a groundswell: Amplify brand messages through an employee/volunteer program