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Thursday, July 16 • 9:15am - 9:50am
Building A Social Brand From The Inside Out – Learn How To Empower Your Employees And Volunteers To Build Your Brand Online
American Heart Association

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Your employees and volunteers are going to talk about your brand online. Are you equipping them with the resources they need?

American Heart Association | American Stroke Association knows the most passionate advocates for its brand are those closest to the brand. Learn how they’ve connected with their employees and volunteers to amplify the brand’s messages online.

This session will provide you with the tools to empower your teams to talk about your organization in a transparent and authentic way, including:

  • Learning the ropes: Best practices for employees to talk about your brand online
  • Engaging leaders in your organization: Help your leadership understand their role in social media – whether it’s talking to teams to leading the charge as thought leaders
  • Creating a groundswell: Amplify brand messages through an employee/volunteer program
Krisleigh Hoermann, Social Media Strategist, American Heart Association

 


Speakers
avatar for Krisleigh Hoermann

Krisleigh Hoermann

Social Media Strategist, American Heart Association
The voice of the American Heart Association | American Stroke Association online. Responsible for connecting the brand with online communities, through the development and execution of a robust social media strategy, listening/command center, governance and training across all... Read More →


Thursday July 16, 2015 9:15am - 9:50am PDT
Rooftop Ballroom

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