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Thursday, July 16 • 2:20pm - 2:55pm
Engaging A Disengaged Workforce – How To Create A Mobile Communications Strategy That Will Meet Your Internal Communications Needs
The Cumberland Gulf Group & theEMPLOYEEapp

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Today’s workforce, despite technological advancements is, in many ways, more disconnected than ever. According to Gallup’s annual Employee Engagement survey, only 31.5% of U.S. workers were engaged in their jobs in 2014.

This disengaged climate presents a growing challenge to those looking to strategically communicate and engage their workforce—around both critical messaging (i.e., crisis communications) and the day-to-day information that can drive company culture and productivity. This challenge is confounded by the fact that many employees no longer work in an office setting.  Rather they are on the road, in a factory or working remote from home. Many are finding that long-used tools like intranets and emails are largely ignored or are too overwhelming to provide true value.

Discover why mobile technology represents a new opportunity for you to directly connect with your employees no matter where they are, including how to:

  • Prepare for challenges being faced today, particularly focusing on how technology is changing the employee engagement game
  • Develop an internal communications strategy across content, user and platform
  • Embrace mobile as it is a rapidly growing segment for internal communications
  • Create a mobile communications strategy to meet your organization’s internal communications needs

Leanne Budolfson, Employee Communications Manager, The Cumberland Gulf Group

Jeff Corbin, Public Relations Consultant,  theEMPLOYEEapp

avatar for Leanne Budolfson

Leanne Budolfson

Employee Communications Manager, The Cumberland Gulf Group
Leanne is the first, and sole, communications professional for $20B privately held company with 7,000 employees serving two distinct businesses - Cumberland Farms and Gulf Oil. She is responsible for developing and implementing internal communications strategy and tactics to enhance... Read More →
avatar for Jeff Corbin

Jeff Corbin

Founder & CEO, theEMPLOYEEapp
As a public relations consultant for the past 15 years, Jeff Corbin is pioneering the use of technology in the communications industry as the founder of  APPrise Mobile™, a family of communications app solutions that includes the EMPLOYEEapp®, for secure employee communications. Jeff... Read More →

Thursday July 16, 2015 2:20pm - 2:55pm PDT
Rooftop Ballroom

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