Strategic Internal Communications

This highly informative session will assist you in gaining employee engagement in business driven changes by finding innovative ways to connect people with the reasons behind the change. Once people see why a change will occur, even if it doesn’t benefit them personally, you can involve them in the steps to make the transition easier. Better engagement scores can be linked to higher employee performance and overall satisfaction with the workplace – as well as better business results.

Following this discussion, you’ll gain an understanding on how to successfully:

• Gain insight into the challenges of working in a global environment and ways to bridge the cultural gaps 
• Understand change from an employees perspective and speak their language when crafting messages 
• Reach beyond email campaigns to create richer, two-way dialogues with employees about changes that affect them

Michelle Lutz, Change Leader, Genentech