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Thursday, July 16 • 11:30am - 12:05pm
Building A Story Content Engine – Learn How To Leverage Employee Stories To Tell Your Company’s Story

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Your employees are your company’s strongest advocates and best storytellers.  Are you leveraging their stories to tell the real story about your company?

Walmart recognizes that its employees have a story to tell about what it means to work at Walmart and more. Learn how they are maintaining a vibrant pipeline of stories to amplify the voices of their employees and help its internal and external audiences to better understand Walmart.

This session will provide you with the tools to build your company’s story assets with authentic and real stories, including how to:

  • Develop a roadmap for storytelling that will put your employee stories to work
  • Identify the top priorities and demands for stories to ensure the most effective use of those stories
  • Collect stories to drive story sharing for omni-channel execution and delivery
  • Create collaboration with a multi-channel storytelling community and process that will be on the pulse of company events and happenings
  • Extend the impact and reach of your stories through a ‘story multiplier effect’

Ultimately, employee stories help humanize your company, enhance your company’s reputation and connect your associates to each other and the business.

Rhonda Rathje, Director - Associate Coporate Communications, Walmart

avatar for Rhonda Rathje

Rhonda Rathje

Director - Global Associate Communications, Walmart
Rhonda is a veteran of corporate communications at Verizon, American Airlines and Walmart including employee communications, executive communications, media relations and community relations. She has developed and directed numerous employee communications programs and employee engagement... Read More →

Thursday July 16, 2015 11:30am - 12:05pm PDT
Rooftop Ballroom

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