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Friday, July 17 • 10:10am - 10:45am
Am I Repeating Myself? Creating Unique Content Across Multiple Channels To Support A Single Message
BJ's Wholesale Club, Inc.

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You have some cool digital tools in your toolbox, an intranet, internal blogs, internal social networks, and mobile apps. This session will discuss how you can use each digital tool for its unique purpose to support a single message... without repeating yourself.

 Following this discussion, you’ll gain an understanding on how to successfully:

  • Understand how you can use each digital communications channel to its full advantage
  • Create content for each channel that supports a single message without repeating the message
  • Plan and organize your content for each channel to ensure you’re engaging each audience in a variety of ways
Kelly Salmon, Manager of Internal Communications
BJ's Wholesale Club, Inc.

avatar for Kelly Salmon

Kelly Salmon

Manager of Internal Communications, BJ's Wholesale Club, Inc.
At BJ’s Wholesale Club, Kelly is responsible for the strategic development and execution of major internal communications campaigns. A self-proclaimed “techie”, she enjoys researching and identifying innovative approaches to digital communications that keeps the BJ’s team... Read More →

Friday July 17, 2015 10:10am - 10:45am PDT
Rooftop Ballroom

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