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Wednesday, July 15
 

TBA

7:30am PDT

Registration & Continental Breakfast
Enjoy complimentary coffee, tea, and breakfast as you meet your workshop leader and fellow attendees!

Wednesday July 15, 2015 7:30am - 7:45am PDT
Kennedy Room

7:45am PDT

Workshop A: Amplify Success By Engaging Your Employees: How To Use Video Content To Communicate, Connect And Motivate
AboutFace Media

Learn why video should be your go-to source, to communicate, connect with and motivate your employees–and what goes into creating effective, efficient and engaging videos.

In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches and useful tips to creating content that engages employees and keeps the door open to ongoing interaction,including how to:

  • Know the questions you should be asking before you create an ongoing online video content strategy
  • Explore best practices for developing compelling, audience-engaging content
  • Address expectations regarding engaging with and sharing video content and “viral views”
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Create a phased strategy for developing content, measuring success and achieving acceptance
  • Apply these approaches to your specific content needs

Denise McKee, COO, AboutFace Media


Speakers
avatar for Denise McKee

Denise McKee

Chief Operating Officer, AboutFace Media
Denise McKee is the Chief Operating Officer at AboutFace.  AboutFace creates brand storytelling initiatives for the web -- told through the prism of independent film's most acclaimed documentary filmmakers. As COO, Denise’s primary duty is to develop and direct the company’s... Read More →


Wednesday July 15, 2015 7:45am - 10:15am PDT
Kennedy Room

10:15am PDT

Stretch Break & Refreshments
Stand up and stretch and grab some refreshments as we switch over to the next workshop session.

Wednesday July 15, 2015 10:15am - 10:20am PDT
Kennedy Room

10:15am PDT

Workshop B: How To Build Unique Strategic Communication Campaigns That Drive Participation: An Audience-Centric Approach To Engagement
Roberts Golden Consulting, Inc.

As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences.

Using an audience-centric approach which employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams, you will leave with tools to help you:

  • Apply the basics of the audience-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
  • Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

Sara Roberts, President & CEO, Roberts Golden Consulting, Inc. 

Speakers
avatar for Sara Roberts

Sara Roberts

President / CEO, Roberts Golden Consulting Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the workplace of the future and emerging technologies. She and her team have lead large-scale change, employee engagement, and culture transformation efforts for nearly a quarter of the Fortune 100... Read More →


Wednesday July 15, 2015 10:15am - 12:15pm PDT
Kennedy Room

12:15pm PDT

Lunch On Your Own -- But Not Alone
Stop by the registration table for a map of local eatieries near by.
Feel free to dine with a group or go out on your own.

Wednesday July 15, 2015 12:15pm - 1:15pm PDT
Kennedy Room

1:15pm PDT

Workshop C: A Step-By-Step Framework -- How To Implement New Internal Branding Processes For Improved Employee Engagement & New Employee Behavior That Supports Your Company’s Goals
Inward Strategic Consulting, Inc.

Attend this hands-on workshop to learn how your organization can take advantage of new ideas in internal brand planning that yield stronger employee engagement and commitment that will ultimately save you time, money and improve effectiveness.

The approaches discussed in this session will provide you with more enthusiastic employees, a greater understanding of the company’s vision, improved commitment and new employee behavior that supports the company’s goals, in addition to:

  • A step-by-step framework for effective internal branding (theory, messaging, tactical planning, program management & measurement processes to track results and impact)
  • The process of creating a message architecture–process of building a comprehensive internal message that is clear and understood, relevant and personal and suggests the right behavior one should adopt
  • Making internal branding effective to your audience in a meaningful way by understanding the importance of tactical resonance and message relevance
  • Creating a message matrix–understanding the value of communicating the right message, to the right audience, at the right time
  • Methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in that are fun and engaging
  • Criteria and methods for measuring results
  • What gamification is and how to include it in the tactical mix

Allan Steinmetz, CEO & Cofounder, Inward Strategic Consulting


Speakers
avatar for Allan Steinmetz

Allan Steinmetz

President & CEO, Inward Strategic Consulting
Allan has built an employee and partner brand engagement & communications consulting firm like no other. Inward Strategic Consulting utilizes proprietary processes to develop and execute engagement and communications programs that build exceptional internal cultures. With offices... Read More →


Wednesday July 15, 2015 1:15pm - 3:15pm PDT
Kennedy Room

3:15pm PDT

Afternoon Refreshments & Networking Break
Take this time to network with your peers and grab some refreshments.

Wednesday July 15, 2015 3:15pm - 3:30pm PDT
Kennedy Room

3:30pm PDT

Workshop D: 10 Ways Social Tools – Including SharePoint And Yammer -- Can Help You Build Unique Strategic Internal Communication Campaigns That Drive Participation
Rightpoint

In many organizations, a revolution is brewing -- mobile technologies, business velocity, collaborative engagement, advanced analytics, and unified communications have blended to deliver social success. Organizations that miss the shift from transactional systems to engagement systems will face dire consequences.

By attending this forward-thinking interactive workshop you will gain an understanding of the practical steps to real culture change and techniques that get sustainable social tool adoption, including how to:

  • Excite and inspire users, show your employees how SharePoint supports their daily work
  • Match your business needs to SharePoint abilities to deliver solutions
  • Identify training needs and how to meet them
  • Groom internal champions who will talk up the business benefits of SharePoint
  • Establish SharePoint for on-demand learning, knowledge-sharing and higher level technical assistance
  • Create an adoption roadmap that speeds change, empowers users and enables knowledge-sharing
  • Transform your organization and truly engage the troops

Jeff Willinger, Director of Social Computing, Collaboration & Intranets, Rightpoint


Speakers
avatar for Jeff Willinger

Jeff Willinger

Social Business Strategist, Rightpoint
The social guru with tech tools to help clients transform their businesses. Jeff advises clients on the social aspects of web solutions. This includes social computing strategies, social intranets and portals, and increasing employee engagement. Jeff's 20+ years of experience... Read More →


Wednesday July 15, 2015 3:30pm - 5:30pm PDT
Kennedy Room
 
Thursday, July 16
 

TBA

8:00am PDT

Registration & Continental Breakfast
Sign-in, pick up your materials, and enjoy a continetal breakfast before we start the day.

Thursday July 16, 2015 8:00am - 8:30am PDT
Rooftop Ballroom

8:30am PDT

Chairperson's Opening & Speed Networking
Roberts Golden Consulting, Inc.
In this fast-paced forum get to know your fellow peers, their biggest employee engagement challenges, and a few fun facts!

Speakers
avatar for Sara Roberts

Sara Roberts

President / CEO, Roberts Golden Consulting Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the workplace of the future and emerging technologies. She and her team have lead large-scale change, employee engagement, and culture transformation efforts for nearly a quarter of the Fortune 100... Read More →


Thursday July 16, 2015 8:30am - 9:15am PDT
Rooftop Ballroom

9:15am PDT

Building A Social Brand From The Inside Out – Learn How To Empower Your Employees And Volunteers To Build Your Brand Online
American Heart Association

Your employees and volunteers are going to talk about your brand online. Are you equipping them with the resources they need?

American Heart Association | American Stroke Association knows the most passionate advocates for its brand are those closest to the brand. Learn how they’ve connected with their employees and volunteers to amplify the brand’s messages online.

This session will provide you with the tools to empower your teams to talk about your organization in a transparent and authentic way, including:

  • Learning the ropes: Best practices for employees to talk about your brand online
  • Engaging leaders in your organization: Help your leadership understand their role in social media – whether it’s talking to teams to leading the charge as thought leaders
  • Creating a groundswell: Amplify brand messages through an employee/volunteer program
Krisleigh Hoermann, Social Media Strategist, American Heart Association

 


Speakers
avatar for Krisleigh Hoermann

Krisleigh Hoermann

Social Media Strategist, American Heart Association
The voice of the American Heart Association | American Stroke Association online. Responsible for connecting the brand with online communities, through the development and execution of a robust social media strategy, listening/command center, governance and training across all... Read More →


Thursday July 16, 2015 9:15am - 9:50am PDT
Rooftop Ballroom

9:50am PDT

How To Effectively Incorporate New Digital And Social Opportunities Into Your Traditional Internal Communication Strategies
Century 21 Real Estate LLC
The CENTURY 21 brand has worked to revamp their internal communications strategy and in turn shift the culture of the brand into the new digital space. The result has been a more engaged, creative and simplified way of reaching all affiliated CENTURY 21 brokers and agents.
 
Following this discussion, you’ll gain an understanding of how you too can incorporate new tactics into your internal communication strategy, including how to:
  • Align your strategy with the challenges you face in communicating
  • Foster engagement within your company, develop a better understanding of the interests and culture
  • Learn tips and tactics on rolling out a new, social communications vehicle
Ariel Jordan, Senior Manager, Communications, Century 21 Real Estate LLC.

Speakers
avatar for Ariel Jordan

Ariel Jordan

Senior Manager, Communications, Century 21 Real Estate LLC.
Ariel Jordan oversees all communication opportunities - including email, video and social - to the global external stakeholder base at Century 21 Real Estate LLC. She began her career as a Page in the illustrious NBC Page Program. There she worked on many network shows including... Read More →


Thursday July 16, 2015 9:50am - 10:25am PDT
Rooftop Ballroom

10:25am PDT

Lightning Round: How To Effectively Keep Employees Engaged & Informed With Internal Email
Newsweaver
During this rfast-paced lighning you will hear insight from our sponsor, Newsweaver, on how you can keep your employees engaged & informed about internal business issues using internal email.

Eric Shealy, President, Newsweaver USA

Speakers
avatar for Eric Shealy

Eric Shealy

President, Newsweaver US, Newsweaver
Over 25 years diverse experience working with private and public technology businesses as an entrepreneur, divisional operator, business development executive, venture capitalist, board member and investment banker. I have worked with companies large and small, from high growth... Read More →


Thursday July 16, 2015 10:25am - 10:35am PDT
Rooftop Ballroom

10:35am PDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday July 16, 2015 10:35am - 10:55am PDT
Rooftop Ballroom

10:55am PDT

Aligning Communication Efforts With Your Company’s Strategic Goals: Engaging Employees In A Global Values Refresh
Blue Coat Systems

Meaningful core values provide the foundation for a healthy culture and successful organization. Learn why (and how) one Silicon Valley company enlisted its employees in a global values refresh effort—itself an exercise in strategic communication planning—to set it on the path to become a $1B company and great place to work.
 
Uncover the values that make your organization special and unify your communities, including how to:
  • Secure executive support and buy-in by aligning communication efforts with your company’s strategic priorities
  • Galvanize efforts across a highly distributed company 
  • Develop an ongoing dialogue so employees are engaged in the effort before, during and after launch
  • Make the most of all your communication channels to ensure internal (and external) audiences know what you’re up to

Adrienne Alesandro, M.A. & Director, Internal Communications & Employee Engagement, 
Blue Coat Systems

 


Speakers
avatar for Adrienne Alesandro

Adrienne Alesandro

M.A. & Director, Internal Communication & Employee Engagement, Blue Coat Systems
Adrienne Alesandro is a student of leadership and passionate advocate for values-driven cultures. An award-winning strategic communicator with over 15 years of experience, she focuses on integrated employee communications, employee engagement and morale, leadership development, and... Read More →


Thursday July 16, 2015 10:55am - 11:30am PDT
Rooftop Ballroom

11:30am PDT

Building A Story Content Engine – Learn How To Leverage Employee Stories To Tell Your Company’s Story
Walmart

Your employees are your company’s strongest advocates and best storytellers.  Are you leveraging their stories to tell the real story about your company?

Walmart recognizes that its employees have a story to tell about what it means to work at Walmart and more. Learn how they are maintaining a vibrant pipeline of stories to amplify the voices of their employees and help its internal and external audiences to better understand Walmart.

This session will provide you with the tools to build your company’s story assets with authentic and real stories, including how to:

  • Develop a roadmap for storytelling that will put your employee stories to work
  • Identify the top priorities and demands for stories to ensure the most effective use of those stories
  • Collect stories to drive story sharing for omni-channel execution and delivery
  • Create collaboration with a multi-channel storytelling community and process that will be on the pulse of company events and happenings
  • Extend the impact and reach of your stories through a ‘story multiplier effect’

Ultimately, employee stories help humanize your company, enhance your company’s reputation and connect your associates to each other and the business.

Rhonda Rathje, Director - Associate Coporate Communications, Walmart

Speakers
avatar for Rhonda Rathje

Rhonda Rathje

Director - Global Associate Communications, Walmart
Rhonda is a veteran of corporate communications at Verizon, American Airlines and Walmart including employee communications, executive communications, media relations and community relations. She has developed and directed numerous employee communications programs and employee engagement... Read More →


Thursday July 16, 2015 11:30am - 12:05pm PDT
Rooftop Ballroom

12:05pm PDT

Lunch On Your Own But Not Alone - Reservations Are Booked!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.
**Everyone is financially responsible for their own lunch.

Thursday July 16, 2015 12:05pm - 1:35pm PDT
Rooftop Ballroom

1:35pm PDT

Interactive Exercise Part I: Discuss Challenges & Solutions You Are Experiencing With Your Organization's Internal Communications
You will be divided into groups to discuss with your fellow attendees specific challenges you are experiencing within your organization. Take this time to receive solutions from your fellow attendees as well as provide tips & tricks of your own!

Thursday July 16, 2015 1:35pm - 2:20pm PDT
Rooftop Ballroom

2:20pm PDT

Engaging A Disengaged Workforce – How To Create A Mobile Communications Strategy That Will Meet Your Internal Communications Needs
The Cumberland Gulf Group & theEMPLOYEEapp

Today’s workforce, despite technological advancements is, in many ways, more disconnected than ever. According to Gallup’s annual Employee Engagement survey, only 31.5% of U.S. workers were engaged in their jobs in 2014.

This disengaged climate presents a growing challenge to those looking to strategically communicate and engage their workforce—around both critical messaging (i.e., crisis communications) and the day-to-day information that can drive company culture and productivity. This challenge is confounded by the fact that many employees no longer work in an office setting.  Rather they are on the road, in a factory or working remote from home. Many are finding that long-used tools like intranets and emails are largely ignored or are too overwhelming to provide true value.

Discover why mobile technology represents a new opportunity for you to directly connect with your employees no matter where they are, including how to:

  • Prepare for challenges being faced today, particularly focusing on how technology is changing the employee engagement game
  • Develop an internal communications strategy across content, user and platform
  • Embrace mobile as it is a rapidly growing segment for internal communications
  • Create a mobile communications strategy to meet your organization’s internal communications needs

Leanne Budolfson, Employee Communications Manager, The Cumberland Gulf Group

Jeff Corbin, Public Relations Consultant,  theEMPLOYEEapp


Speakers
avatar for Leanne Budolfson

Leanne Budolfson

Employee Communications Manager, The Cumberland Gulf Group
Leanne is the first, and sole, communications professional for $20B privately held company with 7,000 employees serving two distinct businesses - Cumberland Farms and Gulf Oil. She is responsible for developing and implementing internal communications strategy and tactics to enhance... Read More →
avatar for Jeff Corbin

Jeff Corbin

Founder & CEO, theEMPLOYEEapp
As a public relations consultant for the past 15 years, Jeff Corbin is pioneering the use of technology in the communications industry as the founder of  APPrise Mobile™, a family of communications app solutions that includes the EMPLOYEEapp®, for secure employee communications. Jeff... Read More →


Thursday July 16, 2015 2:20pm - 2:55pm PDT
Rooftop Ballroom

2:55pm PDT

Afternoon Refreshments & Networking Break
Take this time to network with your peers and grab some refreshments.

Thursday July 16, 2015 2:55pm - 3:15pm PDT
Rooftop Ballroom

3:15pm PDT

How To Keep Communications Human During Global IT Deployment – Creating A Two-Way Dialogue With Employees About Change That Will Occur
Genentech

This highly informative session will assist you in gaining employee engagement in business driven changes by finding innovative ways to connect people with the reasons behind the change. Once people see why a change will occur, even if it doesn’t benefit them personally, you can involve them in the steps to make the transition easier. Better engagement scores can be linked to higher employee performance and overall satisfaction with the workplace – as well as better business results.

Following this discussion, you’ll gain an understanding on how to successfully:

  • Gain insight into the challenges of working in a global environment and ways to bridge the cultural gaps 
  • Understand change from an employees perspective and speak their language when crafting messages 
  • Reach beyond email campaigns to create richer, two-way dialogues with employees about changes that affect them

Michelle Lutz, Change Leader, Genentech

 


Speakers
avatar for Michelle Lutz

Michelle Lutz

Change Leader, Genentech
Michelle Lutz currently works as a Change Leader at Genentech, a biotech company that is a member of the Roche group. In this highly regulated environment, she has worked on many large-scale, global deployments that include gMail, Sales Force, new corporate credit cards, and Touchpoint... Read More →


Thursday July 16, 2015 3:15pm - 3:50pm PDT
Rooftop Ballroom

3:50pm PDT

Interactive Panel Session: Innovations In The Enterprise, What Works & What Doesn't
Inward Strategic Consulting, Inc., Rightpoint, Roberts Consulting, and more!
Moderators
avatar for Allan Steinmetz

Allan Steinmetz

President & CEO, Inward Strategic Consulting
Allan has built an employee and partner brand engagement & communications consulting firm like no other. Inward Strategic Consulting utilizes proprietary processes to develop and execute engagement and communications programs that build exceptional internal cultures. With offices... Read More →

Speakers
avatar for Sara Roberts

Sara Roberts

President / CEO, Roberts Golden Consulting Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the workplace of the future and emerging technologies. She and her team have lead large-scale change, employee engagement, and culture transformation efforts for nearly a quarter of the Fortune 100... Read More →
avatar for Jeff Willinger

Jeff Willinger

Social Business Strategist, Rightpoint
The social guru with tech tools to help clients transform their businesses. Jeff advises clients on the social aspects of web solutions. This includes social computing strategies, social intranets and portals, and increasing employee engagement. Jeff's 20+ years of experience... Read More →


Thursday July 16, 2015 3:50pm - 4:50pm PDT
Rooftop Ballroom

5:00pm PDT

Close Of Day 1 & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers!

Thursday July 16, 2015 5:00pm - 6:30pm PDT
Rooftop Ballroom

6:30pm PDT

Dine Around: Reservations Have Been Made!
We have made dinner reservations at a local hot-spot.
If you are interested in dining out this evening with a group be sure to let the ALI staff know.
***Dinner costs are on your own.

Thursday July 16, 2015 6:30pm - 8:00pm PDT
Rooftop Ballroom
 
Friday, July 17
 

TBA

8:00am PDT

Registration & Continental Breakfast
Coffee and continental breakfast will be ready at 8:00a.m.

Friday July 17, 2015 8:00am - 8:30am PDT
Rooftop Ballroom

8:30am PDT

Chairperson's Presentation -- Details Coming Soon!
Roberts Golden Consulting, Inc.
Sara Roberts, President, Roberts Golden Consulting, Inc.

Speakers
avatar for Sara Roberts

Sara Roberts

President / CEO, Roberts Golden Consulting Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the workplace of the future and emerging technologies. She and her team have lead large-scale change, employee engagement, and culture transformation efforts for nearly a quarter of the Fortune 100... Read More →


Friday July 17, 2015 8:30am - 9:15am PDT
Rooftop Ballroom

9:15am PDT

Connect And Engage Employees Across A Rapidly Growing And Globally Dispersed Organization In A Creative Non-Budget-Breaking Way
Qualcomm

What happens when a company nearly doubles in size in just five years, with most of the new hires located outside of the corporate headquarters? How do you convey the company’s history, values and culture in an ongoing, creative and non-budget-breaking way?

This discussion will provide numerous examples of how Qualcomm connects and engages its diverse employees across 40+ countries and how you can do the same through online platforms, contests, storytelling and more, including how to:

  • Capture your company’s history and create a platform to share it with new employees in a compelling way
  • Use storytelling to capture the employee voice and help new hires create a personal and emotional bond with the company
  • Design low-cost contests (photo, video … even dance!) to engage employees and provide your internal and external communications teams with assets they can use for recruiting, social media and more
  • Launch interactive platforms that connect employees across teams and geographies

Geeta Chinai, Director of Employee Communications, Qualcomm


Speakers
avatar for Geeta Chinai

Geeta Chinai

Director of Employee Communications, Qualcomm
Geeta Chinai has worked in communications for nearly 20 years. At Qualcomm, a world leader in 3G, 4G and next-generation wireless technologies, she is Director of Employee Communications. She and her team create enterprise-wide programs that serve to inform, connect, engage and inspire... Read More →


Friday July 17, 2015 9:15am - 9:50am PDT
Rooftop Ballroom

9:50am PDT

Morning Refreshment & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Friday July 17, 2015 9:50am - 10:10am PDT
Rooftop Ballroom

10:10am PDT

Am I Repeating Myself? Creating Unique Content Across Multiple Channels To Support A Single Message
BJ's Wholesale Club, Inc.

You have some cool digital tools in your toolbox, an intranet, internal blogs, internal social networks, and mobile apps. This session will discuss how you can use each digital tool for its unique purpose to support a single message... without repeating yourself.

 Following this discussion, you’ll gain an understanding on how to successfully:

  • Understand how you can use each digital communications channel to its full advantage
  • Create content for each channel that supports a single message without repeating the message
  • Plan and organize your content for each channel to ensure you’re engaging each audience in a variety of ways
Kelly Salmon, Manager of Internal Communications
BJ's Wholesale Club, Inc.

Speakers
avatar for Kelly Salmon

Kelly Salmon

Manager of Internal Communications, BJ's Wholesale Club, Inc.
At BJ’s Wholesale Club, Kelly is responsible for the strategic development and execution of major internal communications campaigns. A self-proclaimed “techie”, she enjoys researching and identifying innovative approaches to digital communications that keeps the BJ’s team... Read More →


Friday July 17, 2015 10:10am - 10:45am PDT
Rooftop Ballroom

10:45am PDT

Interactive Exercise Part II: Discuss Challenges & Solutions You Are Experiencing With Your Organization's Internal Communications
You will be divided into groups to discuss with your fellow attendees specific challenges you are experiencing within your organization. Take this time to receive solutions from your fellow attendees as well as provide tips & tricks of your own!

Friday July 17, 2015 10:45am - 11:15am PDT
Rooftop Ballroom

11:15am PDT

A Home to Call Your Own: Deciding Where Internal Communications Should Reside Within Your Organization
Benjamin Moore & Co.

Marketing, Human Resources, Operations…. the home of the internal communications professional are many! What’s working best and why? How can you do great work, regardless of where you’re assigned?

Hear how one organization has found the best place for internal communication to reside, and how you can discover where that place is for your organization, including how to:

  • Prepare for the common pitfalls and advantages of common placements
  • Get the latest thinking on what works, why, and how to apply it to your organization
  • Thrive – on any team

Julianne Lewis Maguire, Communications Manager, Benjamin Moore & Co.

 


Speakers
avatar for Julianne Lewis Maguire

Julianne Lewis Maguire

Communications Manager, Benjamin Moore & Co.
Innovative and collaborative corporate communications leader with extensive experience engaging and informing executive, employee, and B2B teams. I have a swift, consultative approach that allows me to rapidly understand the needs of my organization and the challenges and opportunities... Read More →


Friday July 17, 2015 11:15am - 11:50am PDT
Rooftop Ballroom

11:50am PDT

Lunch On Your Own But Not Alone - Reservations Are Booked!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.
**Everyone is financially responsible for their own lunch.

Friday July 17, 2015 11:50am - 1:20pm PDT
Rooftop Ballroom

1:20pm PDT

Ways To Transform Disparate Organizations Into Integrated Teams
KPMG US
Session Details Coming Soon!

Allison Jackson, Associate Director, Internal Communications, KPMG US

Speakers
avatar for Allison Jackson

Allison Jackson

Associate Director, Corporate Communications, KPMG US
Allison Jackson currently serves as the Associate Director of Corporate Communications for KPMG US and is based in their Montvale, NJ offices. In this role, Allison is responsible for executive and employee communications for the firm’s Chief Financial Officer and Chief Information... Read More →


Friday July 17, 2015 1:20pm - 1:55pm PDT
Rooftop Ballroom

1:55pm PDT

Afternoon Refreshments & Networking Break
Take this time to network with your peers and grab some refreshments.

Friday July 17, 2015 1:55pm - 2:10pm PDT
Rooftop Ballroom

2:10pm PDT

Tips & Tools To Keep Your Website Relevant In The Era Of Social Media Dominance
Chevron Business and Real Estate Services

As mobile devices, tablets and interactive touch screens dominate the workplace, content strategies are essential. Keeping your employees engaged, but also informed, is key.

Learn how to create and manage content that will appear on your website as it is accessed from different types of devices including mobile phones and tables. You will also learn how you can keep your website relevant as social media websites dominate, including how to:

  • Create websites that respond to the devices from which they are accessed such as smartphones, tablets, desktops, etc.
  • Keep your websites visually engaging and with relevant content to maintain and increase traffic
  • Maintain a brand presence on popular social media platforms that will link back to your main website

Allyson Ward Neal, Corporate Communicator, Chevron Business and Real Estate Services

 


Speakers
avatar for Allyson Ward Neal

Allyson Ward Neal

Supervisor, Web and Writing Information Design & Communications, Chevron Business and Real Estate Services A Division of Chevron U.S.A. Inc.
Allyson Ward Neal has 20 plus years of experience and is skilled in developing strategic communication plans that integrate video, the web, print and face-to-face engagement to align with corporate goals and objectives. Her areas of expertise include developing communications for... Read More →


Friday July 17, 2015 2:10pm - 2:45pm PDT
Rooftop Ballroom

2:45pm PDT

Preparing For the Inevitable: Cyber Attacks & What To Do When It Happens To You
Lockheed Martin

Data breaches and hacking sadly seem to be becoming a fairly common occurrence, whether for consumers or companies. While actions such as creating secure passwords may be inconvenient to us as individuals, imagine the precautions corporations that are in the business of managing and securing some of the government’s most sensitive information must take.

A large part of those preparations is having a plan in place in the event of a breach, and communications is no different. Press offices must proactively plan for the range of small blips to worse case scenarios, sharing the facts without putting customers, their information and national security at risk.

In this session, we’ll discuss how Lockheed Martin handled a breach in 2011, which has been recognized as a best practice. You’ll gain an understanding on how to handle a cyber attack successfully, including how to:                                                  

  • Respond in the event of a cyber attack
  • Gain support in advance for process and actions following a cyber attack
  • Engage your employees in the fight against cyber attacks

Jessica Nielsen, VP, Communications and Marketing, Lockheed Martin


Speakers
avatar for Jessica Nielsen

Jessica Nielsen

Vice President, Communications & Marketing, IS&GS, Lockheed Martin Corporation
Jessica Nielsen is vice president of Communications and Marketing for Lockheed Martin’s $8.8 billion Information Systems and Global Solutions business. In this capacity, Nielsen leads the branding, messaging and stakeholder engagement for a business which employs 26,000 employees... Read More →


Friday July 17, 2015 2:45pm - 3:20pm PDT
Rooftop Ballroom

3:20pm PDT

Chairperson Recap & Close Of General Sessions
Roberts Golden Consulting, Inc.
Speakers
avatar for Sara Roberts

Sara Roberts

President / CEO, Roberts Golden Consulting Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the workplace of the future and emerging technologies. She and her team have lead large-scale change, employee engagement, and culture transformation efforts for nearly a quarter of the Fortune 100... Read More →


Friday July 17, 2015 3:20pm - 3:35pm PDT
Rooftop Ballroom
 
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