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General Session Case-Study [clear filter]
Thursday, July 16

9:15am PDT

Building A Social Brand From The Inside Out – Learn How To Empower Your Employees And Volunteers To Build Your Brand Online
American Heart Association

Your employees and volunteers are going to talk about your brand online. Are you equipping them with the resources they need?

American Heart Association | American Stroke Association knows the most passionate advocates for its brand are those closest to the brand. Learn how they’ve connected with their employees and volunteers to amplify the brand’s messages online.

This session will provide you with the tools to empower your teams to talk about your organization in a transparent and authentic way, including:

  • Learning the ropes: Best practices for employees to talk about your brand online
  • Engaging leaders in your organization: Help your leadership understand their role in social media – whether it’s talking to teams to leading the charge as thought leaders
  • Creating a groundswell: Amplify brand messages through an employee/volunteer program
Krisleigh Hoermann, Social Media Strategist, American Heart Association


avatar for Krisleigh Hoermann

Krisleigh Hoermann

Social Media Strategist, American Heart Association
The voice of the American Heart Association | American Stroke Association online. Responsible for connecting the brand with online communities, through the development and execution of a robust social media strategy, listening/command center, governance and training across all... Read More →

Thursday July 16, 2015 9:15am - 9:50am PDT
Rooftop Ballroom

9:50am PDT

How To Effectively Incorporate New Digital And Social Opportunities Into Your Traditional Internal Communication Strategies
Century 21 Real Estate LLC
The CENTURY 21 brand has worked to revamp their internal communications strategy and in turn shift the culture of the brand into the new digital space. The result has been a more engaged, creative and simplified way of reaching all affiliated CENTURY 21 brokers and agents.
Following this discussion, you’ll gain an understanding of how you too can incorporate new tactics into your internal communication strategy, including how to:
  • Align your strategy with the challenges you face in communicating
  • Foster engagement within your company, develop a better understanding of the interests and culture
  • Learn tips and tactics on rolling out a new, social communications vehicle
Ariel Jordan, Senior Manager, Communications, Century 21 Real Estate LLC.

avatar for Ariel Jordan

Ariel Jordan

Senior Manager, Communications, Century 21 Real Estate LLC.
Ariel Jordan oversees all communication opportunities - including email, video and social - to the global external stakeholder base at Century 21 Real Estate LLC. She began her career as a Page in the illustrious NBC Page Program. There she worked on many network shows including... Read More →

Thursday July 16, 2015 9:50am - 10:25am PDT
Rooftop Ballroom

10:55am PDT

Aligning Communication Efforts With Your Company’s Strategic Goals: Engaging Employees In A Global Values Refresh
Blue Coat Systems

Meaningful core values provide the foundation for a healthy culture and successful organization. Learn why (and how) one Silicon Valley company enlisted its employees in a global values refresh effort—itself an exercise in strategic communication planning—to set it on the path to become a $1B company and great place to work.
Uncover the values that make your organization special and unify your communities, including how to:
  • Secure executive support and buy-in by aligning communication efforts with your company’s strategic priorities
  • Galvanize efforts across a highly distributed company 
  • Develop an ongoing dialogue so employees are engaged in the effort before, during and after launch
  • Make the most of all your communication channels to ensure internal (and external) audiences know what you’re up to

Adrienne Alesandro, M.A. & Director, Internal Communications & Employee Engagement, 
Blue Coat Systems


avatar for Adrienne Alesandro

Adrienne Alesandro

M.A. & Director, Internal Communication & Employee Engagement, Blue Coat Systems
Adrienne Alesandro is a student of leadership and passionate advocate for values-driven cultures. An award-winning strategic communicator with over 15 years of experience, she focuses on integrated employee communications, employee engagement and morale, leadership development, and... Read More →

Thursday July 16, 2015 10:55am - 11:30am PDT
Rooftop Ballroom

11:30am PDT

Building A Story Content Engine – Learn How To Leverage Employee Stories To Tell Your Company’s Story

Your employees are your company’s strongest advocates and best storytellers.  Are you leveraging their stories to tell the real story about your company?

Walmart recognizes that its employees have a story to tell about what it means to work at Walmart and more. Learn how they are maintaining a vibrant pipeline of stories to amplify the voices of their employees and help its internal and external audiences to better understand Walmart.

This session will provide you with the tools to build your company’s story assets with authentic and real stories, including how to:

  • Develop a roadmap for storytelling that will put your employee stories to work
  • Identify the top priorities and demands for stories to ensure the most effective use of those stories
  • Collect stories to drive story sharing for omni-channel execution and delivery
  • Create collaboration with a multi-channel storytelling community and process that will be on the pulse of company events and happenings
  • Extend the impact and reach of your stories through a ‘story multiplier effect’

Ultimately, employee stories help humanize your company, enhance your company’s reputation and connect your associates to each other and the business.

Rhonda Rathje, Director - Associate Coporate Communications, Walmart

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Rhonda Rathje

Director - Global Associate Communications, Walmart
Rhonda is a veteran of corporate communications at Verizon, American Airlines and Walmart including employee communications, executive communications, media relations and community relations. She has developed and directed numerous employee communications programs and employee engagement... Read More →

Thursday July 16, 2015 11:30am - 12:05pm PDT
Rooftop Ballroom

2:20pm PDT

Engaging A Disengaged Workforce – How To Create A Mobile Communications Strategy That Will Meet Your Internal Communications Needs
The Cumberland Gulf Group & theEMPLOYEEapp

Today’s workforce, despite technological advancements is, in many ways, more disconnected than ever. According to Gallup’s annual Employee Engagement survey, only 31.5% of U.S. workers were engaged in their jobs in 2014.

This disengaged climate presents a growing challenge to those looking to strategically communicate and engage their workforce—around both critical messaging (i.e., crisis communications) and the day-to-day information that can drive company culture and productivity. This challenge is confounded by the fact that many employees no longer work in an office setting.  Rather they are on the road, in a factory or working remote from home. Many are finding that long-used tools like intranets and emails are largely ignored or are too overwhelming to provide true value.

Discover why mobile technology represents a new opportunity for you to directly connect with your employees no matter where they are, including how to:

  • Prepare for challenges being faced today, particularly focusing on how technology is changing the employee engagement game
  • Develop an internal communications strategy across content, user and platform
  • Embrace mobile as it is a rapidly growing segment for internal communications
  • Create a mobile communications strategy to meet your organization’s internal communications needs

Leanne Budolfson, Employee Communications Manager, The Cumberland Gulf Group

Jeff Corbin, Public Relations Consultant,  theEMPLOYEEapp

avatar for Leanne Budolfson

Leanne Budolfson

Employee Communications Manager, The Cumberland Gulf Group
Leanne is the first, and sole, communications professional for $20B privately held company with 7,000 employees serving two distinct businesses - Cumberland Farms and Gulf Oil. She is responsible for developing and implementing internal communications strategy and tactics to enhance... Read More →
avatar for Jeff Corbin

Jeff Corbin

Founder & CEO, theEMPLOYEEapp
As a public relations consultant for the past 15 years, Jeff Corbin is pioneering the use of technology in the communications industry as the founder of  APPrise Mobile™, a family of communications app solutions that includes the EMPLOYEEapp®, for secure employee communications. Jeff... Read More →

Thursday July 16, 2015 2:20pm - 2:55pm PDT
Rooftop Ballroom

3:15pm PDT

How To Keep Communications Human During Global IT Deployment – Creating A Two-Way Dialogue With Employees About Change That Will Occur

This highly informative session will assist you in gaining employee engagement in business driven changes by finding innovative ways to connect people with the reasons behind the change. Once people see why a change will occur, even if it doesn’t benefit them personally, you can involve them in the steps to make the transition easier. Better engagement scores can be linked to higher employee performance and overall satisfaction with the workplace – as well as better business results.

Following this discussion, you’ll gain an understanding on how to successfully:

  • Gain insight into the challenges of working in a global environment and ways to bridge the cultural gaps 
  • Understand change from an employees perspective and speak their language when crafting messages 
  • Reach beyond email campaigns to create richer, two-way dialogues with employees about changes that affect them

Michelle Lutz, Change Leader, Genentech


avatar for Michelle Lutz

Michelle Lutz

Change Leader, Genentech
Michelle Lutz currently works as a Change Leader at Genentech, a biotech company that is a member of the Roche group. In this highly regulated environment, she has worked on many large-scale, global deployments that include gMail, Sales Force, new corporate credit cards, and Touchpoint... Read More →

Thursday July 16, 2015 3:15pm - 3:50pm PDT
Rooftop Ballroom
Friday, July 17

8:30am PDT

Chairperson's Presentation -- Details Coming Soon!
Roberts Golden Consulting, Inc.
Sara Roberts, President, Roberts Golden Consulting, Inc.

avatar for Sara Roberts

Sara Roberts

President / CEO, Roberts Golden Consulting Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the workplace of the future and emerging technologies. She and her team have lead large-scale change, employee engagement, and culture transformation efforts for nearly a quarter of the Fortune 100... Read More →

Friday July 17, 2015 8:30am - 9:15am PDT
Rooftop Ballroom

9:15am PDT

Connect And Engage Employees Across A Rapidly Growing And Globally Dispersed Organization In A Creative Non-Budget-Breaking Way

What happens when a company nearly doubles in size in just five years, with most of the new hires located outside of the corporate headquarters? How do you convey the company’s history, values and culture in an ongoing, creative and non-budget-breaking way?

This discussion will provide numerous examples of how Qualcomm connects and engages its diverse employees across 40+ countries and how you can do the same through online platforms, contests, storytelling and more, including how to:

  • Capture your company’s history and create a platform to share it with new employees in a compelling way
  • Use storytelling to capture the employee voice and help new hires create a personal and emotional bond with the company
  • Design low-cost contests (photo, video … even dance!) to engage employees and provide your internal and external communications teams with assets they can use for recruiting, social media and more
  • Launch interactive platforms that connect employees across teams and geographies

Geeta Chinai, Director of Employee Communications, Qualcomm

avatar for Geeta Chinai

Geeta Chinai

Director of Employee Communications, Qualcomm
Geeta Chinai has worked in communications for nearly 20 years. At Qualcomm, a world leader in 3G, 4G and next-generation wireless technologies, she is Director of Employee Communications. She and her team create enterprise-wide programs that serve to inform, connect, engage and inspire... Read More →

Friday July 17, 2015 9:15am - 9:50am PDT
Rooftop Ballroom

10:10am PDT

Am I Repeating Myself? Creating Unique Content Across Multiple Channels To Support A Single Message
BJ's Wholesale Club, Inc.

You have some cool digital tools in your toolbox, an intranet, internal blogs, internal social networks, and mobile apps. This session will discuss how you can use each digital tool for its unique purpose to support a single message... without repeating yourself.

 Following this discussion, you’ll gain an understanding on how to successfully:

  • Understand how you can use each digital communications channel to its full advantage
  • Create content for each channel that supports a single message without repeating the message
  • Plan and organize your content for each channel to ensure you’re engaging each audience in a variety of ways
Kelly Salmon, Manager of Internal Communications
BJ's Wholesale Club, Inc.

avatar for Kelly Salmon

Kelly Salmon

Manager of Internal Communications, BJ's Wholesale Club, Inc.
At BJ’s Wholesale Club, Kelly is responsible for the strategic development and execution of major internal communications campaigns. A self-proclaimed “techie”, she enjoys researching and identifying innovative approaches to digital communications that keeps the BJ’s team... Read More →

Friday July 17, 2015 10:10am - 10:45am PDT
Rooftop Ballroom

11:15am PDT

A Home to Call Your Own: Deciding Where Internal Communications Should Reside Within Your Organization
Benjamin Moore & Co.

Marketing, Human Resources, Operations…. the home of the internal communications professional are many! What’s working best and why? How can you do great work, regardless of where you’re assigned?

Hear how one organization has found the best place for internal communication to reside, and how you can discover where that place is for your organization, including how to:

  • Prepare for the common pitfalls and advantages of common placements
  • Get the latest thinking on what works, why, and how to apply it to your organization
  • Thrive – on any team

Julianne Lewis Maguire, Communications Manager, Benjamin Moore & Co.


avatar for Julianne Lewis Maguire

Julianne Lewis Maguire

Communications Manager, Benjamin Moore & Co.
Innovative and collaborative corporate communications leader with extensive experience engaging and informing executive, employee, and B2B teams. I have a swift, consultative approach that allows me to rapidly understand the needs of my organization and the challenges and opportunities... Read More →

Friday July 17, 2015 11:15am - 11:50am PDT
Rooftop Ballroom

1:20pm PDT

Ways To Transform Disparate Organizations Into Integrated Teams
Session Details Coming Soon!

Allison Jackson, Associate Director, Internal Communications, KPMG US

avatar for Allison Jackson

Allison Jackson

Associate Director, Corporate Communications, KPMG US
Allison Jackson currently serves as the Associate Director of Corporate Communications for KPMG US and is based in their Montvale, NJ offices. In this role, Allison is responsible for executive and employee communications for the firm’s Chief Financial Officer and Chief Information... Read More →

Friday July 17, 2015 1:20pm - 1:55pm PDT
Rooftop Ballroom

2:10pm PDT

Tips & Tools To Keep Your Website Relevant In The Era Of Social Media Dominance
Chevron Business and Real Estate Services

As mobile devices, tablets and interactive touch screens dominate the workplace, content strategies are essential. Keeping your employees engaged, but also informed, is key.

Learn how to create and manage content that will appear on your website as it is accessed from different types of devices including mobile phones and tables. You will also learn how you can keep your website relevant as social media websites dominate, including how to:

  • Create websites that respond to the devices from which they are accessed such as smartphones, tablets, desktops, etc.
  • Keep your websites visually engaging and with relevant content to maintain and increase traffic
  • Maintain a brand presence on popular social media platforms that will link back to your main website

Allyson Ward Neal, Corporate Communicator, Chevron Business and Real Estate Services


avatar for Allyson Ward Neal

Allyson Ward Neal

Supervisor, Web and Writing Information Design & Communications, Chevron Business and Real Estate Services A Division of Chevron U.S.A. Inc.
Allyson Ward Neal has 20 plus years of experience and is skilled in developing strategic communication plans that integrate video, the web, print and face-to-face engagement to align with corporate goals and objectives. Her areas of expertise include developing communications for... Read More →

Friday July 17, 2015 2:10pm - 2:45pm PDT
Rooftop Ballroom

2:45pm PDT

Preparing For the Inevitable: Cyber Attacks & What To Do When It Happens To You
Lockheed Martin

Data breaches and hacking sadly seem to be becoming a fairly common occurrence, whether for consumers or companies. While actions such as creating secure passwords may be inconvenient to us as individuals, imagine the precautions corporations that are in the business of managing and securing some of the government’s most sensitive information must take.

A large part of those preparations is having a plan in place in the event of a breach, and communications is no different. Press offices must proactively plan for the range of small blips to worse case scenarios, sharing the facts without putting customers, their information and national security at risk.

In this session, we’ll discuss how Lockheed Martin handled a breach in 2011, which has been recognized as a best practice. You’ll gain an understanding on how to handle a cyber attack successfully, including how to:                                                  

  • Respond in the event of a cyber attack
  • Gain support in advance for process and actions following a cyber attack
  • Engage your employees in the fight against cyber attacks

Jessica Nielsen, VP, Communications and Marketing, Lockheed Martin

avatar for Jessica Nielsen

Jessica Nielsen

Vice President, Communications & Marketing, IS&GS, Lockheed Martin Corporation
Jessica Nielsen is vice president of Communications and Marketing for Lockheed Martin’s $8.8 billion Information Systems and Global Solutions business. In this capacity, Nielsen leads the branding, messaging and stakeholder engagement for a business which employs 26,000 employees... Read More →

Friday July 17, 2015 2:45pm - 3:20pm PDT
Rooftop Ballroom
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