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Pre-Conference Workshop [clear filter]
Wednesday, July 15

7:45am PDT

Workshop A: Amplify Success By Engaging Your Employees: How To Use Video Content To Communicate, Connect And Motivate
AboutFace Media

Learn why video should be your go-to source, to communicate, connect with and motivate your employees–and what goes into creating effective, efficient and engaging videos.

In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches and useful tips to creating content that engages employees and keeps the door open to ongoing interaction,including how to:

  • Know the questions you should be asking before you create an ongoing online video content strategy
  • Explore best practices for developing compelling, audience-engaging content
  • Address expectations regarding engaging with and sharing video content and “viral views”
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Create a phased strategy for developing content, measuring success and achieving acceptance
  • Apply these approaches to your specific content needs

Denise McKee, COO, AboutFace Media

avatar for Denise McKee

Denise McKee

Chief Operating Officer, AboutFace Media
Denise McKee is the Chief Operating Officer at AboutFace.  AboutFace creates brand storytelling initiatives for the web -- told through the prism of independent film's most acclaimed documentary filmmakers. As COO, Denise’s primary duty is to develop and direct the company’s... Read More →

Wednesday July 15, 2015 7:45am - 10:15am PDT
Kennedy Room

10:15am PDT

Workshop B: How To Build Unique Strategic Communication Campaigns That Drive Participation: An Audience-Centric Approach To Engagement
Roberts Golden Consulting, Inc.

As a communicator, you can produce more effective employee communications just by developing a deeper understanding of your audiences.

Using an audience-centric approach which employs a collaborative mapping technique that harnesses the collective insight of your communication and design teams, you will leave with tools to help you:

  • Apply the basics of the audience-centric communication planning methodology
  • Integrate thinking models from change management, learning, and communications design
  • Discover new ways to identify and meet the needs and preferences of your audiences and stakeholders
  • Select and integrate new technology into your organization’s culture, based on specific learning styles and audience concerns
  • Build multi-dimensional campaigns that sustain mindshare and momentum, and change attitudes and behavior to meet business objectives

Sara Roberts, President & CEO, Roberts Golden Consulting, Inc. 

avatar for Sara Roberts

Sara Roberts

President / CEO, Roberts Golden Consulting Inc.
Sara Roberts is President & CEO of Roberts Golden and a recognized thought leader in the workplace of the future and emerging technologies. She and her team have lead large-scale change, employee engagement, and culture transformation efforts for nearly a quarter of the Fortune 100... Read More →

Wednesday July 15, 2015 10:15am - 12:15pm PDT
Kennedy Room

1:15pm PDT

Workshop C: A Step-By-Step Framework -- How To Implement New Internal Branding Processes For Improved Employee Engagement & New Employee Behavior That Supports Your Company’s Goals
Inward Strategic Consulting, Inc.

Attend this hands-on workshop to learn how your organization can take advantage of new ideas in internal brand planning that yield stronger employee engagement and commitment that will ultimately save you time, money and improve effectiveness.

The approaches discussed in this session will provide you with more enthusiastic employees, a greater understanding of the company’s vision, improved commitment and new employee behavior that supports the company’s goals, in addition to:

  • A step-by-step framework for effective internal branding (theory, messaging, tactical planning, program management & measurement processes to track results and impact)
  • The process of creating a message architecture–process of building a comprehensive internal message that is clear and understood, relevant and personal and suggests the right behavior one should adopt
  • Making internal branding effective to your audience in a meaningful way by understanding the importance of tactical resonance and message relevance
  • Creating a message matrix–understanding the value of communicating the right message, to the right audience, at the right time
  • Methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in that are fun and engaging
  • Criteria and methods for measuring results
  • What gamification is and how to include it in the tactical mix

Allan Steinmetz, CEO & Cofounder, Inward Strategic Consulting

avatar for Allan Steinmetz

Allan Steinmetz

President & CEO, Inward Strategic Consulting
Allan has built an employee and partner brand engagement & communications consulting firm like no other. Inward Strategic Consulting utilizes proprietary processes to develop and execute engagement and communications programs that build exceptional internal cultures. With offices... Read More →

Wednesday July 15, 2015 1:15pm - 3:15pm PDT
Kennedy Room

3:30pm PDT

Workshop D: 10 Ways Social Tools – Including SharePoint And Yammer -- Can Help You Build Unique Strategic Internal Communication Campaigns That Drive Participation

In many organizations, a revolution is brewing -- mobile technologies, business velocity, collaborative engagement, advanced analytics, and unified communications have blended to deliver social success. Organizations that miss the shift from transactional systems to engagement systems will face dire consequences.

By attending this forward-thinking interactive workshop you will gain an understanding of the practical steps to real culture change and techniques that get sustainable social tool adoption, including how to:

  • Excite and inspire users, show your employees how SharePoint supports their daily work
  • Match your business needs to SharePoint abilities to deliver solutions
  • Identify training needs and how to meet them
  • Groom internal champions who will talk up the business benefits of SharePoint
  • Establish SharePoint for on-demand learning, knowledge-sharing and higher level technical assistance
  • Create an adoption roadmap that speeds change, empowers users and enables knowledge-sharing
  • Transform your organization and truly engage the troops

Jeff Willinger, Director of Social Computing, Collaboration & Intranets, Rightpoint

avatar for Jeff Willinger

Jeff Willinger

Social Business Strategist, Rightpoint
The social guru with tech tools to help clients transform their businesses. Jeff advises clients on the social aspects of web solutions. This includes social computing strategies, social intranets and portals, and increasing employee engagement. Jeff's 20+ years of experience... Read More →

Wednesday July 15, 2015 3:30pm - 5:30pm PDT
Kennedy Room
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