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avatar for Rhonda Rathje

Rhonda Rathje

Walmart
Director - Global Associate Communications

Rhonda is a veteran of corporate communications at Verizon, American Airlines and Walmart including employee communications, executive communications, media relations and community relations. She has developed and directed numerous employee communications programs and employee engagement initiatives.

In her current role, she helps deliver enterprise-wide associate communications initiatives to drive engagement and connect associates to a global Walmart and to each other. She leads the associate talent search initiative among 2.2 million associates worldwide, as well  as the company’s Story Works initiative to help tell the real Walmart story.

At American Airlines, she directed the employee communications plan for the company’s largest fleet order in history. She also launched a global employee communications program for joint business with British Airways and Iberia. Both were award-winning programs.

At Verizon, she directed an employee engagement initiative that resulted in the tripling of employee participation in the company’s sales referral program; thus resulting in additional sales. She also developed an employee development program that provided a roadmap to employees for their personal and professional development.

A graduate of Iowa State University, Rhonda holds a Bachelor of Arts degree in journalism and mass communications and speech. She also holds a Master of Arts degree in interdisciplinary studies from the University of Texas at Dallas. Rhonda is accredited in public relations by the Public Relations Society of America.